Best Beauty Products in 2023 – Inspiration and Guide

Tim Parry


ethnic woman applying cream on face in morning

Beauty is a billion-dollar business. It’s a fact that most women want to look their best and delay the signs of ageing for as long as possible. That goes for me too. I have been interested in beauty products since I was a teenager and I love trying out new products.

When we’re young it’s easy to think that it isn’t important to take care of our skin, but it is. How we treat our skin when we are in our teens and twenties affects what it will look like further down the road. I have always been careful to cleanse, tone and moisturize twice a day as well as doing the fun part of applying make-up.

In this article, I will be looking at some of the beauty products out there in skincare, hair care and cosmetics. I will tell you what you need in your bathroom cabinet and I will also look at different brands, both old and new. Some of the older brands are just as trendsetting as the newer ones. I’ll also tell you what is my choice is for the best beauty product for 2019.


Day & Night Duo Bundle - Vitamin C Serum & Retinol Serum

Honorable Mention

InstaNatural Day & Night Serum, Vitamin C and Retinol Serum, Anti...
  • InstaNatural's Day & Night Serum Duo is an Anti Aging Serum Bundle...
  • Vitamin C Serum: Our Vitamin C Serum addresses blemishes, wrinkles,...
  • Retinol Serum: Our Retinol Serum contains Retinol, Vitamin C,...
  • Best Paired With: These face serums are best paired with...
  • InstaNatural Core Clean Promise: Our skin care products are formulated...

InstaNatural believe that addressing aging concerns requires a unique combination of the most effective actives. Their Day & Night Duo combines 2 of the most well-known and proven anti-aging ingredients, Vitamin C and Retinol, with natural extracts, to offer a morning and evening routine that will provide ageless, radiant and smooth skin.


InstaNatural's Retinol Serum is a blend of Retinol, Vitamin C, and other natural ingredients that support aging concerns. Retinol lifts your skin, assisting to ease the appearance of lines and wrinkles. 

What to Look for in a Review of Beauty Products

You can be confronted by hundreds of products when you are looking for a particular item like say, cleanser. If you are not sure what to buy it is a good idea to read reviews of the different products so you can make your choice. A good review will give you the full name of the product and quite often a photo so you know what to look for when you are in the store or online.

The review should tell you what the product contains, for example, if it is made from natural products or if it was tested on animals. When it comes to skincare items the review should tell you how to apply the product, how often to apply it and what the result of using the skincare product will be.

The price of the item should also be mentioned and if it is a good value for money. You need to know if it is a high-end product or if it is affordable for women on a budget. We all have a price range and we don’t want to waste our time reading about products which aren’t within this.

If customer service is mentioned in the review, that is a plus. It is useful to know if it is good or bad just in case something goes wrong with the product.

The main thing you want from a review is honesty. If a review raves about a product, but you find that it doesn’t live up to expectations, perhaps it’s better not to read reviews from that particular source. is a good place to read reviews on the products you plan to purchase. Each item usually has plenty of customer reviews so you will be able to assess how good or bad the product is.

What are some Essential Beauty Products?

There are so many products out there from skincare to haircare to cosmetics, but which of these are essential? I would say that what you should do twice a day is cleanse your face. There are many different types of cleanser which you can choose from; for example, liquid, cream or gel. It should always suit your skin type, be it dry, greasy, sensitive or a combination.

If you are looking for a cleanser which is made from natural and organic ingredients I would recommend Vitamin C Facial Cleanser by InstaNatural. I love anything organic as I think it is so much better for your skin than harsh chemicals.

InstaNatural Vitamin C Face Wash, Anti Aging Face Wash and Exfoliating...
  • Vitamin C Cleanser refines skin tone and texture, hydrates and...
  • Ingredients: Infused with the natural antioxidant Vitamin C and...
  • What to Expect: 89% of customers said they felt an overall improvement...
  • Best Paired With: Our face cleanser pairs perfectly with...
  • InstaNatural Core Clean Promise: Our skin care products are formulated...

This cleanser suits all skin types and has antioxidant qualities. It helps to stop the aging process and reduces wrinkles. It also works as an exfoliator.

After cleansing it’s a good idea to use a toner to revitalize your skin. Then comes the moisturizer. You should choose one with sun protection. SPF 30 is a good choice as it will keep your face protected against UV damage. You should also get a hand cream with SPF protection. As well as protecting your hands from the sun, it will help to stop age spots from developing. Lip balm with an SPF is also a good idea as lips can be damaged by the sun.

Don’t forget to put sunscreen on all exposed parts of your body. Skin cancer is becoming very common so you need to protect yourself. It takes minutes to apply and is well worth it in the end.

Try to put eye cream on at least once a day; twice is better. Yes, you are going to get wrinkles as you get older, but you can slow down this process. Eye cream also helps to reduce puffiness around your eyes and brightens the skin in the eye area.

If you are looking for an eye cream which will give you sparkling eyes try this eye cream from the tried and tested brand, Olay. It is called Olay Brightening Eye Cream with Vitamin C & B3.

Olay Vitamin C Brightening Eye Cream to Help Reduce Dark Circles,...
  • TURN AROUND BRIGHT EYES: Eye cream instantly reduces the appearance of...
  • CREAMY IRIDESCENCE: Smooth cream made for all skin types absorbs...
  • RADIANT INGREDIENTS: Vitamin B3 & C, Caffeine & Optic Brighteners...
  • GLOW A.M. & P.M.: Use morning & night to hydrate, smooth & wake up to...
  • ERASE YESTERDAY: Addresses discoloration to help keep restless nights...

The great thing is that it is made for all skin types. It hydrates the skin around your eyes which helps to reduce fine lines.

As well as containing Vitamins C and B3, it also has optic brighteners and caffeine. The combination of these helps to give a youthful look.

Even if you’ve had a stressful day at work or a fitful night’s sleep, your eyes will still look bright.

The next step is the foundation, but I personally love BB cream. Not only is it a foundation, but it moisturizes, primes, tones and protects against the sun.

COVERGIRL Smoothers Lightweight BB Cream, 1 Tube (1.35 Ounce), Light...
  • CRUELTY FREE - Our products are not tested on animals
  • INSTANT SKIN ENHANCER - This natural-looking radiance works as a...
  • HYDRATING - This lightweight cream blends effortlessly onto skin to...
  • LIGHTWEIGHT - Allows your natural radiance to shine through
  • SPF PROTECTION - SPF 21 for broad spectrum protection from harmful UVA...

Why not try out Covergirl Smoothers Lightweight BB cream. As well as being a foundation and moisturizer it hydrates your skin, improves the elasticity of your skin, covers blemishes and has sun protection with SPF 21. It comes in three shades so you should find one to suit your skin tone.

Powder gives a nice matt finish to your face. It is then up to you what other cosmetics you use. If you want to put make-up on your eyes, there’s eye shadow, eyeliner, and mascara. I think that mascara is one of the most important cosmetics you can use. It can make even sparse and short eyelashes look full and long. To get this look use a coat of volumizing mascara and then a coat of lengthening mascara.

The color of lipstick which you choose can be a representation of your personality, for example, red lipstick indicates that you are bold and daring. Baby pink can mean that you like things that are cute and cuddly, while hot pink shows that you are adventurous.

When it comes to hair products, treat yourself to a deep conditioning treatment a couple of times a month. Your hair will end up looking silky and smooth.

L'Oreal Paris Elvive Extraordinary Oil Rapid Reviver Deep Conditioner,...
  • L’Oreal Paris Extraordinary Oil Rapid Reviver deep conditioner...
  • Need More than a Regular Conditioner -Elvive Extraordinary Oil Rapid...
  • L’Oreal Paris Extraordinary Oil Rapid Reviver hydrates each hair...
  • Use after the L’Oreal Paris Extraordinary Oil shampoo - Follow with...
  • Deep hair conditioning treatment formulated for dry hair plus...

L’Oreal Paris Elvive Extraordinary Oil Rapid Reviver Deep Conditioner hydrates each strand of dry hair. Ingredients include nourishing sunflower and camellia oils.

What is the One Thing You Should Not Miss in Beauty Products 2021?

There are so many great products out there, some from established companies and others from new businesses. It is difficult to choose just one, but I have decided to go for a fantastic anti-wrinkle cream called Drunk Elephant A- Passioni Retinol Anti-Wrinkle Cream, Brightening, Restorative and Vegan Face Cream with Vitamin F.

I like this product first and foremost because it is vegan and therefore you will know that it’s not tested on animals. It combines Vitamin F with retinol and together they make a great combination. If you have an uneven skin tone the retinol will help to correct it.


Vitamin F moisturizes seals the skin and helps to heal blemishes. Dry skin is eliminated by the addition of passion fruit and marula oils. As well as nurturing your skin it puts up a good fight against wrinkles. It helps to smooth away fine lines and delays the onset of new wrinkles. This is a great product for both young and mature women.

What are the Most Popular Beauty Brands for Women?

There are multiple choices out there for skincare, hair care and cosmetics for all types of budget. Some older brands are still as popular as they always were and shouldn’t be ignored, but there are also new brands out there which are now very successful.

If we take a look at established brands, L’Oreal is one which quickly comes to mind. It is still a worldwide leader in the beauty industry. The quality is excellent and their prices are very reasonable. They don’t just deal with one section of the beauty market but have a wide range of products in skincare, hair care and make-up.

Estee Lauder has been around since 1946 but is still very popular. It is at the higher end of the market and offers a large selection of top-quality make-up, skincare and perfume.

Lancôme is over 80 years old but it is still innovative and very popular with those prepared to pay just that little bit more. It combines a modern style together with timeless quality in its skincare, make-up and fragrance products.

The number 1 cosmetics company in the US is Maybelline which has also been around for a while. It started off as a small family run business but now sells all over the world. They encourage women to be individuals and to find their own style. Their make-up is trendsetting and very affordable.

Another affordable cosmetics brand is Covergirl which has been around since 1961 but is still very popular especially with younger women. It is considered to be a bright and breezy make-up brand which is great for even those on a budget.

If you are looking for skin care products you won’t go far in choosing Clinique which focuses on these products rather than on make-up. They have products for all skin types and tones.

Olay is another well-established brand which is still one of the biggest names out there. It is sold all over the world, not just in America. They specialize in cleansers, moisturizers, anti-ageing products and acne treatments.

Of course, there are new brands out there which have gained popularity and should be looked at. MAC focuses on individuality and diversity. They have created make-up for all races, ages and genders.

NYX is growing fast and they have products available in over 70 countries. They are affordable so even those of you on tight budgets can buy their products.

Bobbi Brown was created by the make-up artist of the same name. She focuses her attention on creating make-up which enhances the natural beauty of women.

If you are looking for completely natural ingredients in your beauty products you won’t go far wrong with Instanatural which uses a blend of botanical ingredients in all their products. These help to reduce wrinkles and are safe for all skin types.

Check out our post on Living Room Design & Inspiration!

List of Beauty Products

So we’ve taken a look at some of the beauty products and brands out there and perhaps you are a little overwhelmed with the choices. I’ve composed a list of the essentials you should have in your bathroom cabinet.

Skin Care Products

Cleanser, Toner, Moisturizer, Exfoliator, Serum, Eye Cream, Hand Cream, Body Cream, Sun Tan Lotion with a high SPF Factor.

Hair Care Products

Shampoo, Conditioner, Deep Conditioner.


This is more of a personal choice as not every woman wants to wear every make-up product out there.

Foundation, BB Cream, Concealer, Powder, Blusher, Bronzer, Eye shadow, Eyeliner, Mascara, Brow Pencil, Lipstick, Lip Gloss, Nail Varnish, Nail Varnish Remover.


Of course, we mustn’t forget perfume. Every woman has their favorite scent out of the infinite variety available. I know I do and hope that when people smell the scent they think of me!

Our Top Pick

This Amazing Lancôme

La vie est belle, a French expression meaning Life is beautiful, the manifesto of a new era. Universal yet personal, Lancôme’s femininity is a choice embraced by women, not an imposed standard. The choice to live one’s life and fill it with beauty. Your own way. Lancôme has long fostered this conviction, and shares it today with all women in the form of an exceptional creation. The fragrance of joyful femininity and happiness.

About Author

Tim Parry